St James's has always been identified with the very finest. Its streets are famously steeped in history and have played a pivotal role in London's past.

Just moments from the hustle and bustle of Piccadilly Circus, the energy of Soho and the affluence of Mayfair, St James's is very much part of the West End, though with its reputation for understated elegance and contemporary vision it retains an identity all of its own.